Visit Manchester has four primary roles. We aim to:

• Provide strategic leadership to the tourism industry within the city-region, the key elements of which are the tourism strategy for Greater Manchester and its action plan -  destination management plan.
  
• Promote Manchester as a leading leisure, learning and business tourist destination for national and international visitors using targeted leisure marketing, press & pr and conference marketing activity.
  
• Service the visitor with everything they need to research, plan and enjoy a trip to Manchester by providing industry-leading visitor services.
  
• Service the city-region’s tourism industry with a range of tourism development opportunities to enable them to provide a first class product to visitors.

A summary of our most recent activity can be found in our newsletter – Identity Manchester