Tourism is of vital importance to Greater Manchester, with over 100 million visitors per year contributing £5.5 billion to the local economy and sustaining over 77,000 full time equivalent jobs.

This level of tourism must be carefully managed and based on principles of sustainable development. In its purest sense, sustainable tourism is an industry which attempts to make a low impact on the environment and local culture, while helping to generate income and employment for the community. Responsible tourism is also both ecologically and culturally sensitive.

Sustainability is becoming an increasingly important matter and Visit Manchester is committed to ensuring that our visitors are well educated about responsible tourism. All businesses in Greater Manchester can also receive the information and support they need to become a greener organisation.