New East Manchester and Manchester City South Partnership appoint joint Head of Marketing

19th January 2009

New East Manchester and Manchester City South Partnership appoint joint Head of Marketing

Lesley Lomax has been appointed Head of Marketing for both New East Manchester and the Manchester City South Partnership, a newly created post that will oversee the marketing and communication functions of both regeneration agencies.  Lesley will be based in the marketing co-ordination unit at Marketing Manchester.  

Lesley, who has a business studies degree from Huddersfield University has a background in marketing and solution sales gained through a 10-year career with Hewlett-Packard, where she worked with many of the FTSE 100 companies. During the internet boom of the ‘90s she advised organisations on their on-line business strategy and helped to established many new businesses as a result.

She is currently the Innovation manager for Manchester Knowledge Capital and was previously the Business Development Manager for MIDAS, Manchester’s inward investment agency where among other things worked on the BBC Move North project, working with the BBC to develop a relocation strategy.

Eddie Smith, Chief Executive of New East Manchester said: “With Lesley’s experience, she will be a real asset to the team.  Marketing plays a vital part within the organisation as it’s crucial we get our key messages across to all interested parties from local residents to members of our Board, government and our partners. New East Manchester has already achieved a very high profile locally and nationally and with Lesley’s help we can build on this further.”

Jackie Potter, Chief Executive of the Manchester City South Partnership said: "Lesley is an important addition to our small but growing team. With her background she brings with her a wealth of experience and contacts that will prove invaluable when communicating our ambitious plans for this important part of the city.   With Lesley on board, we can set about marketing the area nationally and internationally, and in doing so, help maximise the area’s contribution to the city and regional economy."  

Andrew Stokes, Chief Executive of Marketing Manchester said: “New East Manchester and the Manchester City South Partnership will play a central part in the development of the city and as such, it is important for their marketing strategy to be developed in close keeping with the marketing co-ordination unit and their work to promote the Manchester brand.”

Lesley lives in Heaton Moor in Stockport, Greater Manchester.

For more information visit www.manchestercitysouth.com or
www.neweastmanchester.com

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For further information contact Martin Hellewell at New East Manchester on 0161 223 1155 ext 2167 or Lisa Ashurst for Manchester City South on 0161 234 3729